Hot Topic evokes a mix of reactions. I myself love shopping there. I have yet to find a chain that has as many geeky T-shirts, dresses, and other merchandise (including costumes!) I can browse through in person. Yet whenever I mention it to someone after they ask where they can get a certain shirt I'm wearing, they shoot me a look of disdain. I'm not entirely sure what that's about, since the same people constantly compliment my clothes, but hey. I'm actually quite excited about this merger.
First of all, the heart and soul of Her Universe is going to STAY the heart and soul of Her Universe. Ashley Eckstein is going to stay in her role as founder and she'll be overseeing the company just as she has been all along. And Her Universe will continue to be a stand-alone company. I'll still be able to find the lovely Star Wars skirts and T-shirts at my local comics shop and at ThinkGeek. Her Universe will be continuing to have their fashion show and Her Universe Press is continuing on as planned.
So what will change? Well, first of all, because of the merger, Her Universe will be able to offer more size options than ever before, so geek girls of every shape, size, color, species, age, and rank can find what they want. European customers will be able to finally get Her Universe apparel. And they are going to start offering some men's clothing as well! Her Universe Press is going to relaunch, new and improved, and there are going to be new licenses, more activewear, and, well, MORE for fan girls everywhere.
What was Ashley's reaction to this merger? “I am thrilled to be bringing Her Universe to the Hot Topic family of brands. Six years ago I founded Her Universe with the mission to create an empowering community and t-shirt brand for fangirls. We’ve since grown into a fashion, entertainment, publishing and lifestyle brand. Operating as a division of Hot Topic, Her Universe will continue to be a stand-alone brand selling to various retailers but with the support needed to grow the company in ways I have always dreamed.”
Her Universe's logo reads, "Dream your world, be your world, flaunt your world!" And this merger seems like a great opportunity for geek girls do this even more.
Melanie R. Meadors is an author and editor of science fiction and fantasy, blogger at The Once and Future Podcast, and a professional author publicist. She studied physics and astronomy at Northern Arizona University, where no day was complete without a heated debate over relativity versus quantum mechanics. You can find her at her website, melaniermeadors.com, on Facebook, and Twitter, @melaniermeadors.